Add Organizational Context

Organizational context helps donors understand your organization beyond basic facts and figures.

This article explains how providing additional context can support clearer donor understanding.

What Organizational Context Includes

Organizational context may include:

• Stage of growth or scale

• Operating environment or constraints

• Recent changes or transitions

• Strategic focus or priorities

This information helps donors interpret your work more accurately.

Why Context Matters

Donors often review many organizations. Context helps explain:

• Why certain choices were made

• How your organization operates day to day

• What support would be most helpful right now

Context is not about justification. It is about clarity.

Adding or Updating Context

To add or update organizational context:

• Log in to WellFunded

• Navigate to your Charity Profile

• Share relevant context in the appropriate sections

• Save your changes

You can revise this information as your organization evolves.

Learn More

For step by step guidance on specific features, browse or search this Help Centre.

If you are unable to find what you need, you can contact support at support@wellfunded.io.